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Build the business before refining the framework

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Automated direct-mail marketing for businessesNew YorkOct 17, 8:42 AM

Build the business before refining the framework

Abstracts

For a founder with a larger intellectual project, building a profitable company can be a more useful first step than perfecting the framework. That’s the argument in Charlie Greenman’s “Build the company before refining the framework.”

The distinction is about what to prioritize first. When building the business and refining the ideas compete for attention, the article makes a case for working on the company first.

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