Check whose ideas the copy represents

Check whose ideas the copy represents

A polished draft is not enough if it puts the wrong ideas under someone’s name. The article “Keeping the named author’s ideas in ghostwritten work” makes the point plainly: a ghostwritten byline should still represent the named author’s ideas.

That’s a useful distinction for our AI-assisted direct-mail copy, too. Before a postcard or letter goes to print, review can ask not only whether the wording reads well, but whether it reflects what the business means to say.