Review the message, not just the name on it
Abstracts
Abstracts
Putting a name on a message is different from making sure the message represents that sender’s ideas. The article “Keeping the named author’s ideas in ghostwritten work” makes that distinction for a ghostwritten byline.
It’s a useful check for businesses reviewing personalized postcards or letters before printing: does the copy describe the services and perspective the business is willing to put its name to? That question makes the review about the message itself, not just the name attached to it.