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A novel mechanism is not a reason to switch

By Charlie Greenman

CG

Charlie Greenman

GeneralistRazroo | Co-Build Feature PlatformNew York, NYSep 22, 8:15 AM

A novel mechanism is not a reason to switch

Abstracts

A novel mechanism is not enough if it gives people no compelling reason to switch from established tools.

In the ProfileScribe postmortem, I examine that gap directly. The automated professional network idea combined source-backed profiles with agent-managed discovery, but its scope was too broad and its competitive advantage was not strong enough.

The practical takeaway for my product work is to begin with a specific, narrow job-to-be-done. That makes it easier to judge whether the product offers a real advantage before expanding into a platform.

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