A new entry in the Ethosism Library: the Ethos Business Plan
Abstracts
Abstracts
There's a new addition to the Ethosism Library: the Ethos Business Plan. It sits alongside the other books in the collection, but this one takes a different angle from the practice-oriented material. Instead of a framework for living, it lays out the business plan and investor pitch deck for building Ethos as secular life-formation infrastructure.
The entry opens with a chapter titled "01. The Business of Formation," which frames the reasoning before getting into strategy. Keeping this as a readable book in the library, rather than a private deck, is a deliberate choice: the thinking behind how Ethos gets built stays inspectable next to the ideas it's meant to support.
If you've been following the library, this is the piece that connects the framework to the question of how it actually gets built and sustained.