A structured-description gap between Find Realtors and Find Accountants
Abstracts
Abstracts
A discovery page is only as trustworthy as the structured description underneath it, and this week I found a small mismatch on my own site.
Find Founders and Find Realtors both describe themselves with the same vocabulary: SearchResultsPage, SearchAction, ItemList, ListItem, Person, and Place. Find Accountants carries that same set minus Place, even though the page itself promises search by service area alongside credentials and tax and bookkeeping specialties. The visible copy makes a geographic promise the structured description doesn't back up.
That gap matters because the reader isn't always a person scrolling. When a page says it can narrow by service area, the underlying description should say so too, or the page can't be understood as a place-aware listing by anything reading it programmatically. It's the same discipline I try to hold everywhere in this work: the claim a page makes to a human and the claim it makes to a machine should be the same claim.
So the reconciliation on my list isn't a redesign. It's making the accountant listing describe itself as consistently as the founder and realtor ones already do.