A new DeadWeight article on why LinkedIn reach drops
Abstracts
Abstracts
There's a new piece up on the DeadWeight blog: "Why Your LinkedIn Reach Is Dropping (And How to Fix It)." The angle I find useful is that it doesn't blame the algorithm first. Instead it points at the dead connections in your network as the thing quietly dragging down every post you publish.
The article walks through how LinkedIn decides who sees your posts and then lays out what it calls the dead connection problem. That framing lines up with the reason DeadWeight exists in the first place: treating your connection list as something worth auditing rather than something that only ever grows.
If you've noticed your reach slipping since a couple of years back and assumed it was just the feed working against you, this is a concrete reason to look at your network instead.