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Two product ideas need one clear job

By Charlie Greenman

CG

Charlie Greenman

GeneralistRazroo | Co-Build Feature PlatformNew York, NYSep 25, 8:16 AM

Two product ideas need one clear job

Abstracts

Source-backed profiles and agent-managed discovery sound related, but they don’t define the same job for a user. In my ProfileScribe postmortem, that combination is part of why I decided to abandon the automated professional network idea: the scope was broad, and I couldn’t make a compelling case for switching from established tools.

The practical lesson for me is to name the narrow job first. Without that, adding a second promising idea can make a product harder to explain rather than more useful.

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