Put a market audit between codebase analysis and validation

Put a market audit between codebase analysis and validation

A market audit is the checkpoint between a plausible customer hypothesis and a validation sprint.

In “How to identify your ICP from your codebase,” I start with what the product actually implements, use that to infer an Ideal Customer Profile, then audit the market before preparing a validation sprint. The distinction matters: the codebase can inform who the product might fit, but demand and willingness to pay still need to be tested.